03 May Introducing RHIZOME scents – superior fragrances for the younger generations
Founded by brothers Stefano and Andrea Aschieri in 2019, RHIZOME is a niche brand of unisex eaux de parfum, candles and room fragrances.
RHIZOME believes that in the overpopulated market of niche perfumery, most brands have distanced themselves from the customer with high prices, impersonal branding and a false sense of luxury.
RHIZOME believes that a fresh approach is required, an approach that is focused on younger generations, often forgotten by the established players in the industry.
RHIZOME is about helping people understand that there is no need to over complicate something so simple – it is not necessary.
When it’s done right, a fragrance is not just a scent, but an experience. An experience that becomes a memory. An aroma that can bookmark a moment in time.
RHIZOME is now stocked in some of the bigger players in retail such as Printemps, 10 Corso Como, Gaudenzi and more.
All fragrances are conceived and produced in Milano, Italy.
