29 Oct FREE DIGITAL TRAINING FOR CHEMSFORD CHARITIES AND SMALL BUSINESSES
Small businesses and charities in Chelmsford have been given a digital-skills boost with a free Digital Know-How training event hosted by Lloyds Banking Group in collaboration with Google and Reason Digital. The event took place at Chelmsford City Racecourse with almost 50 organisations attending.
During the half-day workshop charities and small businesses heard from digital experts from Lloyds Bank, Google and Reason Digital, who offered practical tips on how to improve digital presence through social media, online video and Google My Business and how to stay safe online.
Robin Turner, Senior Marketing Executive at Chelmsford City Racecourse, said: “The Digital KnowHow event was a fantastic opportunity for local businesses to get an in-depth guide to marketing and business safety. Understanding the importance of online safety, the different social media channels and how to use them to grow a business can be overwhelming for new companies. This event was a great introduction into building a good marketing plan and using the right platforms for your business, in order to enhance your business profile and return on investment.”
Gareth Oakley, Lloyds Banking Group Ambassador for the East of England, said: “We know charities that use social media are 51 percent more likely to report an increase in donations, and the most digitally capable businesses are eleven times more likely to trade overseas.
This free Digital Know-How event aims to help small businesses and charities create better websites and develop an engaging social media strategy, enabling them to reach a wider audience and open up new opportunities..
“Alongside these free digital training sessions, we also have more than 2000 Digital Champions across the region helping individuals and organisations improve their online skills, as part of our plan to help Britain prosper.”
The Lloyds Banking Group Helping Britain Prosper plan has seen the Group train one in every four of its colleagues to help individuals and organisations improve their digital skills and financial capability. The Group has committed to providing digital skills training, including training on internet banking, for 2.5 million individuals, SMEs and charities by 2020