07 Dec The Only Way Is easyCoffee, as budget brand heads to #Essex
Budget coffee chain easyCoffee is set for a huge expansion, with plans to open a further 200 £1 coffee shops around the UK. The café chain was founded earlier this year by easyJet tycoon Sir Stelios Haji-Ioannou and entrepreneur Nathan Lowry when first launched in London and then Southend-on-Sea in Essex.
However, following huge interest from franchise investors, the airline-owned chain is set for a UK expansion of over 200 more branches as it hits back at the expensive drinks offered by the high street leaders. The exact locations of these new stores won’t be confirmed until the new year when franchise agreements have been signed off but they will be dotted around major cities across the UK, with “regular high street and travel hub locations”.
Mr Lowry said: “The gap in the market is in pricing. The coffee is great. We use the same machines that all the big guys use, all our staff are highly trained up to barista level.”
“We genuinely feel that people are paying too much for their coffee in the UK,” he added.
The next phase of easyCoffee shops are due to open in locations around the South East including Croydon, Slough, Uxbridge, Wembley, High Wycombe and Brighton. Brand Director Nick Paterson-Jones added that customers will be able to grab on-the-go hot drinks for just £1 a cup and a complementary range of fresh snack because the company “wants to continue to provide genuine value for money”.
