VQ, a British lifestyle brand known for marrying classic artisanship with smart design, proudly announces the launch of its latest kitchen innovation – the VQ x Laura Ashley China Rose Digital Air Fryer. This is not your average countertop gadget. Wrapped in Laura Ashley’s iconic China Rose floral print — applied by hand, no less — this air fryer proves that healthy cooking doesn’t have to look utilitarian. Priced at £99.99/$99.99 from Amazon UK (currently £89.99) and online at myvq.co.uk, this air fryer promises to be both a statement piece and a practical essential for any modern kitchen. It will be coming to the USA market soon.
Behind the elegant façade lies a generous 4.5-litre capacity, making the Laura Ashley Digital Air Fryer perfect for preparing meals for the whole family or entertaining guests. Whether it’s crispy chips, succulent chicken, or even baked treats, the air fryer’s rapid air circulation system ensures food is cooked quickly and evenly with little to no oil – delivering healthier results without compromising on flavour or texture. Its large capacity allows for fewer batches and more time spent enjoying meals, not preparing them.
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Functionality sits at the heart of this stylish appliance. The digital control panel features a bright, easy-to-read LED display and a range of simple presets, making it effortless to fry, bake, grill, or roast with precision. Temperature settings can be adjusted between 35°C and 200°C, allowing cooks to fine-tune the process depending on the recipe. Whether following one of the ten delicious recipes included in the accompanying air fryer cookbook or experimenting with personal favourites, the appliance offers consistently reliable results.
Every detail of the design has been considered to elevate the user experience. The removable non-stick frying basket ensures hassle-free cleaning, while the intuitive digital interface and tactile buttons provide a smooth and satisfying interaction. At its core, the product is built to make home cooking quicker, cleaner, and more enjoyable, while enhancing kitchen aesthetics with its signature hand-applied Laura Ashley print.
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This collaboration marks a continuation of the successful design partnership between VQ and Laura Ashley, uniting trusted British craftsmanship with the timeless appeal of one of the UK’s most celebrated heritage brands. The result is an appliance that’s as beautiful as it is functional — ideal for discerning consumers who value both performance and style.
The VQ x Laura Ashley China Rose Digital Air Fryer is available now at an RRP of £99.99/$99.99 through Amazon and online at myvq.co.uk.
