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Visit Essex encourages visitors to ‘step off the beaten track’ & explore its 350-mile coastline

01 Jun Visit Essex encourages visitors to ‘step off the beaten track’ & explore its 350-mile coastline

Visit Essex, the county’s tourism body, is launching a new campaign, ahead of the bank holiday weekend, to encourage visitors to explore further than the traditional seaside hotspots.

Essex’s much-loved seaside towns of Southend-on-Sea, Walton-on-the-Naze, Frinton and Clacton-on-Sea are a popular destination for day-trippers, however many rarely step off the beaten track and enjoy Essex’s 350-mile coastline, which meanders through saltmarshes, secluded sandy beaches and dramatic wild landscapes.

Graham Butland, Councillor for Devolution, the Arts Heritage and Culture, Essex County Council, is keen for people to explore somewhere new in Essex. He says: “We have a lot to offer, from the much-loved resorts to quiet sandy beaches; we want people to explore, experience and enjoy all of the Essex coastline.”

He continued: “It’s wonderful that we’re finally opening up and can enjoy time with friends and family. Now that we can get out and about, we would encourage people to step off the beaten track and explore somewhere new. Essex is blessed with one of the longest coastlines in the country and we’re blessed with acres of space, to go for a stroll along our coastal path, paddle our estuaries and sail alongside our coastline.”

The coastline is also home to native oysters, seals and many species of wading and migrating birds, making it the perfect place for a walk, cycle ride, paddle or sail.

Essex’s estuaries have become very popular in recent months following A-list Hollywood stars, Tom Hiddleston and Claire Danes, filming ‘The Essex Serpent’ by Sarah Perry, along the county’s shoreline.