03 Nov VERY ‘MAKES IT SPARKLE’ WITH LAUNCH OF NEW CHRISTMAS ADVERT
Very has kicked off the festive season by launching its Christmas advert and exciting new brand platform, ‘Let’s Make It Sparkle’. At the heart of the campaign are three flamboyant flamingo characters who ooze positivity, confidence and a happy-go-lucky attitude, Cherry, Kerry and Terry. The humorous Christmas campaign positions the digital retailer and its customers as vibrant, pink flamingos and encourages them to transform everyday experiences into something wonderful.
The TV ad, which airs for the first time today (Wednesday, 1st November 2023), opens with a dull cityscape, where grey pigeons and pink flamingos are dutifully Christmas shopping. However, this everyday activity is transformed into something magical.
For the first time, viewers are introduced to Very’s new brand characters; fun, sassy flamingos called Kerry, Terry and Cherry. Pink thunderclouds roll in against a backdrop of a remastered version of Girls Aloud’s ‘Merry Christmas, Everybody’, and the pigeons are left awestruck by a team of pink delivery flamingos who are gracefully carrying Very parcels. As the parcels are delivered, Kerry, Terry and Cherry’s homes erupt into enormous, clouds of pink glitter.
Audience research shows Very customers share a particular approach to life. Despite external pressures and uncertainties, they want to make life as good as it can be – using ingenuity, individuality and creativity to make life bigger and brighter for themselves and their families. They are unapologetically loud and proud about living life to the full. ‘Let’s Make It Sparkle’ harnesses that spirit and the new animated characters, who represent positivity, humour and a ‘grey no way’ attitude, bring this to life.
Jessica Myers, Chief Marketing Officer at Very, said: “We know Very customers are as imaginative and enthusiastic about everyday moments as they are about Christmas, and we want to celebrate and enable that sense of joy and fun all year round as part of our commitment to our purpose; helping families get more out of life. ‘Let’s Make It Sparkle’ brings that spirit to life brilliantly, and we’re so excited for the opportunities this new creative platform will open up in 2024 and beyond.”
