08 Nov Time to get Christmassing in Lakeside
The countdown to Christmas day may have already begun for thousands of shoppers in Essex.
According to research by intu Lakeside, shops putting up lights and decorations in shops or starting to play Christmas music now marks the beginning of the Christmas season for 21% of people in Essex.
intu’s research also found that for 24% of Essex shoppers, the festive season begins when Christmas adverts start hitting screens.
And the start of November heralded an influx of Christmas shopping this year, with 14 per cent of local shoppers saying they commenced their present hunting for the first time on Wednesday (November 1st).
At intu Lakeside, the Christmas season will start on 11 November, with a week of fun festive events until 17 November; kicking off with a firework display and light switch-on at 6pm on Saturday.
Customers will be treated to activities such as bauble personalisation and toy testing, as well as the chance to glide on the ice rink and visit Santa at the Grotto.