08 Aug The rum renaissance: Meet the bold British rum brand Vapoura, shaking up the spirit sector
More than one in four Brits will choose a rum-based cocktail instead of a pint of beer this summer*, showcasing the leap in popularity for the sugar-cane spirit. Designed for mixing or sipping, brand-new English rum brand Vapoura has launched its delicious Gold and Spiced expressions.
Vapoura uses ground-breaking techniques to distil the liquid in batches before being beautifully bottled. For the first time in the UK, rum sales have topped £1bn, surpassing whisky sales over the past year, and now make up 13% of the spirits category*. Vapoura is spearheading this rise in the rum renaissance, championing innovation in every drop with its bold British-made blends.
Do let us know if you’re planning anything around the rise in rum sales or would like to interview the co-founder of Vapoura for insight on its development? Further information of the expressions and bottling are below.
Available to purchase now vapourarum.com, Vapoura Spiced Rum, (42% ABV) is available for RRP £50.00 and Vapoura Gold Rum (42% ABV) is available to pre-order for £65.00.
