18 May Tesco’s Free Fruit initiative a real hit for local kids
Tesco’s ground-breaking ‘Free Fruit for Kids’ initiative has proved a real hit with children and parents, after the retailer revealed it has given out 20 million pieces of free fruit since its launch in July last year.
The initiative is part of the supermarket giant’s continued commitment to making it easier for customers and colleagues to live more healthily. This comes after Tesco already removed over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of its own label products.
New research by Tesco and Mumsnet has highlighted the positive effect the initiative has had, with a third of participating parents saying their children have eaten more fruit thanks to the scheme.
Justine Roberts, Mumsnet Founder said:
“Small things – like encouraging healthy eating – can occupy a lot of headspace for parents”