18 Feb Spread Kindness with BillyChip®, To Be Introduced in All Central Co-op Stores this March
Central Co-op is pleased to announce on Random Act of Kindness Day that BillyChip® is being introduced across all 250+ Central Co-op food stores this March, allowing customers to spread kindness to those in need with a simple gift.
Making a difference is easy with a BillyChip, as the chips – which are made from a biodegradable ceramic polymer – cost £2 and can be given to someone sleeping rough as a way to support them. This £2 goes straight to BillyChip who, through their foundation, help support other relevant local charities in the Society’s trading area.
The simple act of giving a chip allows someone to redeem the chip for a hot or cold drink of their choice at any Central Co-op store. Two chips can be redeemed for a meal deal in-store as well, including a snack, main, and a drink.
BillyChips will be available for purchase in stores from 27th March, marking the fifth anniversary of the passing of Billy Abernethy-Hope, the creator and namesake of BillyChip.
Hannah Gallimore, Social Change Manager at Central Co-op, said: “BillyChip is such a simple way to spread kindness to those who need it, and we are pleased we can make that possible in our stores. We have seen the great work that BillyChip is already doing, and we’re always keen to support kind initiatives that make a real difference, especially as times get tougher for everyone.”
Meg Abernethy-Hope, Co-Founder of BillyChip, said: “The BillyChip is about giving someone who is sleeping rough compassion, connection, and choice. We are so proud to be partnering with Central Co-op, a business we know is built around supporting its community. This is an incredible partnership and we are beyond excited to see where it will take us in the future.”
For further details, head to the Central Co-op website, Facebook, and Twitter.
