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#SOUTHEND: SUCET launches second year of +Sport Move & Learn Project

03 Oct #SOUTHEND: SUCET launches second year of +Sport Move & Learn Project

Southend United Community Trust, Ferrero and the EFL Trust are today announcing that they are embarking on the second year of their partnership in South East Essex to get even more children moving through a primary schools programme that encourages children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.

The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles in children across the world that has already reached over 15 million children. To date, the programme has been delivered locally in 38 schools, with 1,804 children impacted. To build on this success, this year a further 50 schools and over 1,800 children will be reached.

Over the course of six weeks, children from Year 5 classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90 minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.

One teacher said: “During parents evening, many parents mentioned how much their children had enjoyed these sessions.”
The first schools taking part in Year Two of the programme are Westwood, Robert Drake, William Reed, Winter Gardens, Westerings, Kingston, Friars, St Helens, Glebe, Downhall, St Teresa’s, Prince Avenue, St Georges, Hadleigh, Wickford, Hinguar, St Josephs, Sunnymede and Rayleigh.

Southend United Community Trust Health Ambassador Ben Coker is a huge supporter of the + Sport Move and Learn Project, saying: “Seeing how much kids enjoyed the sessions last year was a great experience. They’re learning about diet and lifestyle in such a fun way and I hope that what they’ve learnt will stick with them. I’m excited to get involved with the programme once again.”

A spokesperson from Ferrero said: “Since piloting the Kinder + Sport initiative in the UK two years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well. The EFL Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”

Mike Evans, Director of Operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network.


Southend United Community & Educational Trust
Dan Hall/ / +441702 341351