25 May Sound Idea: Bluewater Initiative to Explore Aural Experience
Bluewater is launching an initiative to explore the role sound and music has on visitors with the aim of enhancing the guest experience at the retail and leisure destination.
The centre is working with a leading music and sound design agency to look at how the audio environment can improve the overall day-out experience.
Experts from Altaura have designed a music strategy that has used behavioural science techniques to create different soundscapes throughout the centre to enhance the overall experience.
The music strategy, which is currently going through fine-tuning within Bluewater, will see different genres and tempos tested, as well as lyrical and non-lyrical tracks used to see which improve the guest experience.
James Waugh, Centre Director at Bluewater, said: “Whether it’s welcoming new retail brands, adding adrenaline-fuelled activities or bringing a new family-friendly event, we are always looking to innovate to make sure we offer guests the very best retail and leisure experience.
“Sound, and music in particular, has been shown to have many benefits from reducing stress levels to improving our overall wellbeing, so we’re keen to make sure we’re innovating across every area of the centre experience here at Bluewater.”
Doug Marshall, Altaura CEO, said: “Working with the team at Bluewater we identified keys areas where sound was impacting the experience. We have designed a sound that not only creates a better atmosphere throughout, but has become a part of the centre’s character.”
The ongoing project will be running for the next 11 months.
