16 Feb Skincare brand Faace secures three investments on Dragons’ Den
Last night (Thursday 15th February) on BBC1, we saw Brighton-based founder of Faace skincare, Jasmine Wicks-Stephens, nervously enter the Den, and step out with all three male dragons having invested in her ethical skincare brand.
Steven Bartlett was the first to make an offer and he was shortly joined by Peter Jones and Touker Suleyman, as the self-proclaimed ‘three musketeers’ pledged to support the hormonal based skincare line in its next steps.
Jasmine says, “I applied for the Den knowing what a great platform it would give to my female founded, independent brand. Female entrepreneurs are typically less likely than men to get investment for their ventures, but I was intrigued to see if that rang true in the Den, where it’s a slightly more male predominant zone.”
She continues, “I secretly wanted Deborah Meaden to invest, but was thrilled to win the support of all three male Dragons. Steven Bartlett, who has built such an impressive following and Peter Jones and Touker Suleyman who are so established in business, are a dream team.”
The episode saw Jasmine receive glowing feedback from the dragons, including:
“Everything you’ve done is really good. I think you’re brilliant… you’ve really got something.” – Peter Jones
“I think you’ve done a lovely job with the branding.” – Deborah Meaden
“The product is fantastic. I would give it a solid 9.5 out 10.” – Sara Davies
“Your story is good, and you’ve created some great products.” – Touker Suleyman
“I would love to go on this journey with you… She’s a star” – Steven Bartlett
Of the experience overall, Jasmine says, “It was definitely more intimidating than I had expected. When you enter that room with the Dragons that you’ve seen on TV so many times before, whilst you get a sense that they are rooting for you, it’s also very intense, with them firing off question after question at you.”
Faace’s vegan skincare is loved by celebs and the press, has won 13 awards (such as Elle and Cosmopolitan), is available in retailers like Selfridges and QVC, and gives back to support period poverty organisation Hey Girls and The Menopause Charity with purchases.
Jasmine is available for interview opportunities and can discuss anything from gender inequality in funding, hormonal skincare, or trends, to running two businesses with two children in tow. Please see a full press release with further details and Jasmine’s bio attached in the meantime.
You can catch up on the episode on BBC iPlayer now. For more information about Faace visit www.wearefaace.com
