25 Jun Shaped by real stories, backed by new data — Here We Flo celebrates the bloody truth ads still avoid.
This summer, Here We Flo is putting period truth where everyone can see it. From Monday 30 June, bold new billboards will appear in Blackfriars and Hackney Road, featuring unfiltered images of real, period moments and period products in use – the kind rarely shown in ads, despite being lived by millions every month.
Here We Flo is celebrating bloody brilliant periods, from cramps and clots to leaks through leggings, the campaign is designed to break the silence, and the sanitised lens, around what it really means to menstruate. No blue liquid. No whispering. Just raw, recognisable reality shots with real women.
And it doesn’t stop at visuals. On launch day, Here We Flo will be at both locations giving out free period care samples, encouraging those with periods to embrace the tampon strings, bloating, pad flaps and pant stains – because it is all natural and normal.
Blackfriars: Sampling from 12:00 – 13:00
Hackney Road: Sampling from 17:00 – 18:00
Expect bright packs of Here We Flo’s award-winning,plant-powered tampons, pads and liners. Flo’s bloody brilliant period care products are vegan friendly, made with renewable resources and +70% plant-based materials designed to be better for your bodies and planet.
“Here We Flo was founded on a mission to fight the shame and stigma around periods, as well as creating bloody brilliant, more sustainable period care products. This campaign is for anyone who’s ever bled through their jeans, panicked in a meeting about needing to change a tampon, or passed a period pad like contraband,” says Susan C. Allen, co-founder of Here We Flo. “We don’t stand for period shame, we exist to champion the messy moments that people with periods experience everyday, which is why we proudly strolled through London in our pants owning our period truths.”
The facts, period.
We’re still a long way from period honesty. So Here We Flo commissioned a brand new, nationwide survey to find out just how deep the stigma runs.
The very recent poll spoke to 2,000 people who have periods, aged 25 to 35, across the UK, and the results paint a stark picture of shame, silence, and the emotional labour of managing your cycle in public whilst period shame is still rampant throughout the country.
Four in five said they’d feel ashamed if they leaked in public.
Nearly three-quarters have experienced a leak so uncomfortable it made them want to hide.
82% admitted to hiding a period product up their sleeve- with 29% saying they’ve done it too many times to count.
69% said they’d skipped social plans because of their period — not just from pain, but because they felt tired, anxious about leaking, or self-conscious in their clothes.
And while real life is messy, the media still isn’t. 90% don’t believe periods are shown completely realistically in ads or entertainment.
In short? Shame still sticks. And Here We Flo wants to change that.
These billboards aren’t just ads, they’re giant, un-ignorable middle fingers to period stigma. A love letter to fighting period shame with unfiltered, real, natural, funny, feminist and fierce vibes. This is what real periods look like. And it’s about bloody time we saw them.
About Here We Flo
Founded by two best friends in 2017, Here We Flo has grown into one of the UK’s most-loved period care disruptors- known for its bright, bold packs of plant-powered pads, tampons, and liners with slogans like “No more period drama”.
Woman-of-colour-founded, certified B Corp, carbon neutral, and proudly funny, feminist and fierce , the brand has sold over one million products and donates 5% of profits to people + planet causes.
