22 Jun Rossi Ice Creams are heading to intu Lakeside
A legendary ice cream parlour on the Southend seafront has signed up for a site at intu Lakeside that could help transform the local institution into a national brand.
intu Lakeside has agreed terms with Rossi Ice Creams to launch at the popular shopping and leisure destination this summer, 86 years after Rossi’s Southend parlour first opened its doors to the public in 1932. The company now sells ice cream in selected branches of ASDA, Morrisons and Co-op and hopes the increasing brand awareness from an intu Lakeside store will support plans to distribute its product nationally.
The new arrival will tap into a growing interest in local provenance and cause a ripple of excitement among intu Lakeside’s catchment of affluent Essex shoppers who have grown up enjoying mouthwatering Rossi ices as part of their days out at the seaside.
Rossi sits next to artisan baked donut brand, Dum Dum Donut’s an independent British company based in Chelmsford, Essex who offer high quality, natural artisan doughnuts that are uniquely baked fresh every day.
Jack Wills will also open at the centre this year, opposite a new Zara store which will be three times as big as its current intu Lakeside shop.