21 May Romford and Braintree TGI Fridays launch Click and Collect
Following a hugely successful launch at select restaurants, TGI Fridays branches in Romford, Basildon and Braintree today revealed that from Wednesday 27th May it will be opening a further 12 UK restaurants for its Click & Collect service. On the same day, alcohol will be added to the Click & Collect offer at selected locations – only with valid ID. Fridays’ fans can also get that ‘Fridays Feeling’ without leaving their home, with delivery services restored through partners Deliveroo and Just Eat, where applicable.
With an array of positive customer feedback since launching on 6th May, the new Click & Collect ordering system allows guests to order their food and pay for it online, before collecting it safely from outside their nearest restaurant. At this point, Fridays team members place the order directly into the customer’s already opened car boot as part of the restaurants social distancing measures. This setup has been applauded across the sector and heralded as a benchmark for other eateries.
Speaking about the expansion of Click & Collect, Robert B. Cook, CEO at TGI Fridays said:
“We’re so happy to be extending both our Click & Collect and delivery services to an incredible 36 locations as well as adding alcohol to the Click & Collect offer at selected locations. Since launch, we have had endless requests from Fridays fans across the country to bring the offer to them – something that we’ve been working very hard to safely deliver. The 12 restaurants that we are adding have been chosen as we either own and can control the car park or our landlord has given us dedicated access to the site. We are continuing to follow all Government guidelines to ensure social distancing measures are adhered to, with the safety of our guests and our teams remaining our top priority.”