13 Apr ProVeg ranks Burger King number one in the UK for plant-based offerings
Burger King has been crowned the UK’s most plant-friendly fast food chain by global food awareness organisation, ProVeg International, in a ranking of the country’s top five outlets.
Sandwich giant, Subway, came second, followed by McDonald’s in third place. Pizza Hut and KFC took fourth and fifth places, in the ranking, which judged the outlets on their plant-based meals, sides and desserts and their menu presentation and labelling.
“We congratulate Burger King for landing the top spot and are pleased to see the efforts made by all five outlets,” Jasmijn de Boo, Vice President at ProVeg, said.
“It is vitally important that fast food chains play their role in helping society transition to more climate-friendly diets by providing and promoting plant-based foods. All five major chains are making strides in the right direction, but there is still room for improvement,” de Boo said.
All outlets performed well in at least one category:
Burger King performed exceptionally well in the “Main Dishes” category, with fully plant-based bacon as a permanent fixture on the menu, bringing them up to nine fully plant-based main dishes.
Subway scored points with a create-your-own model, their menu presentation, and, in particular, their use of “VE” next to the fully plant-based menu items.
McDonald’s was awarded points for integrating fully plant-based items into the overall menu and using appealing language, such as “juicy.”
Pizza Hut had several fully plant-based items listed, a build-your-own model, and integrated the plant-based items with non-plant-based items.
KFC scored points for their “Original Recipe Vegan Burger”, and for offering three fully plant-based dips and vegan side options such as fries, corn, and regular beans.
Room to improve
However, they all fell short in some way to promote plant-based products, leaving them with room to improve.
For example, the labelling of Burger King products can be confusing as they use The Vegan Society “Vegan” label for some products, and their own “Plant-based” label for others.
At McDonald’s, ProVeg would like to see category names such as “vegan” and “vegetarian” replaced with “plant-based” and “100% plant-based” to appeal to a wider group of consumers.
Subway fell short of first place because of the limited range of fully plant-based main dishes, whilst Pizza Hut does not apply the relevant labels throughout the entire menu and does not list ingredients on their website.
KFC has scope for most improvement, such as integrating “Vegan” options with other menu items.
Burger King looks to the future
“Burger King has also committed to being 50% plant-based in the UK by 2030, which was not taken into account in the rankings but is worthy of imitation by the other outlets,” de Boo said.
“We need to see more fast food companies setting out their goals to transition to more plant-based foods to reduce agricultural greenhouse gas emissions and increase environmental sustainability,” she added.
