Pop icon and boundary-pushing artist Tamta unveils the lead single HELLO KITTY, from her concept album ‘THE VILLAIN HEROINE’, set for release on Tuesday, June 17th 2025. Produced by TEO.x3—known for his work with Bobbi Arlo, Prada, and Camper—and released under her indie label Kiki Music Group with exclusive distribution through Minos EMI/ Universal Music, HELLO KITTY is a euphoric blend of hyperpop and J-pop influences that perfectly captures the colourful emotional landscape of ‘The Heroine’, one half of Tamta’s bold new sonic diptych.
Born from a powerful duality, ‘THE VILLAIN HEROINE’ is the culmination of two previously released EPs—‘The Villain’ and ‘The Heroine’—now united with two bonus tracks and a remix from Tamta’s back catalogue. The album explores the duality between light and dark, good and evil, while addressing themes like cancel culture, nostalgia, empowerment, and self-dependence. ‘The Villain’ delivers shadowy, leftfield electronic beats, while ‘The Heroine’ embraces luminous hyperpop synths, showcasing Tamta’s fearless creative vision.
On HELLO KITTY, Tamta embraces the softer moments of strength. The track reflects on the vulnerability that even the most empowered versions of ourselves can feel. It’s a shimmering, nostalgic anthem that captures the feeling of looking back on simpler times with love and acceptance. Tamta states: “It’s a song that brings joy and a fresh vibe, with a little bit of nostalgia. For ‘The Heroine’, it’s about reminiscing on when things were easier. I hope it brings a sense of carefree joy to anyone who hears it.” That emotional honesty, wrapped in glossy production and punchy melodies, is what makes HELLO KITTY the perfect lead single—it sets the tone for the dynamic journey of ‘THE VILLAIN HEROINE’.
Tamta blends electronic experimentation with mainstream appeal, placing her alongside Charli XCX, Arca and FKA Twigs. Her recent singles KHORUMI, ANAKATA, CHROME HEARTS ft Saske and MONOTONIA ft LILA have earned over 2M YouTube views. Praised by Wonderland, METAL, Daily Express, EDM Nomad and EARMILK, her visual evolution shines through a striking editorial shoot with SICKY showcasing her trailblazing creative vision. Featured in Vogue and collaborating with brands like Mugler and Adidas, Tamta has over 250 million streams and views. She has played to packed Pride crowds of over 80K people, represented Cyprus at Eurovision, and served as a judge on both X Factor Greece and X Factor Georgia. In April, she appeared at the acclaimed Athens Digital Art Festival. This May, she headlined Colours Hoxton in London after a sold-out residency at SMUT Athens, the Berghain-style underground queer techno club redefining the capital’s nightlife.
Looking ahead, Tamta teases new creative adventures, including a performance at Thessaloniki Pride this June and a summer music camp set to plant the seeds for future releases. She remains a fearless artist in constant motion, crafting stories that reflect the full spectrum of what it means to be human—and unafraid to be both the villain and the heroine. Follow Tamta on all platforms for updates and to stay tuned for what comes next.
