05 Jul Pixie Lott and Arielle Free launch the Häagen-Dazs Disco Ice Cream Van
The ice cream of ice creams, Häagen-Dazs is set to kick off the Summer of Summers, launching its very own beautiful and booming pimped up ice cream van. Set to tour the UK from 15th July 2022, expect nothing like you’ve ever seen before as Häagen-Dazs takes its #DontHoldBack spirit to new levels. Encouraging revellers to take to the streets to celebrate the sunny season, expect the unexpected!
The Häagen-Dazs van will be delivering moments of joy nationwide by starting its journey in the heart of the capital at Boxpark Shoreditch from the 15th to 16th July, followed by a residence at Edinburgh hotspot St James Quarter on the 23rd and 24th July.
With DJ decks on the rooftop, an oversized ice cream disco ball and a sparkling scoop shaped see-saw, the exuberant and joyful vehicle creates a wild and wonderful twist on the old school ice cream van. Häagen-Dazs lovers are encouraged to be fully in the moment to create memories that will last a lifetime with their favourite ice cream. Resident celebrity DJs including Pixie Lott, Woody Cook and Arielle Free, will take centre stage on top of the van playing the nation’s favourite high tempo dance tracks whilst consumers can enjoy their very own ultimate ice cream creations.
The van will be the UK’s only Häagen-Dazs Shop this summer; consumers will be encouraged to create their very own ice cream creation by choosing from the selection of indulgent ice cream flavours, sauces and toppings. #DontHoldBack and enjoy Häagen-Dazs’ innovative edible spoons for an added biscuit crunch! Transport yourself to the Häagen-Dazs paradise you’ve always dreamed of.
Häagen-Dazs has officially redefined the ice cream van experience! The days of collecting your ice cream from a van playing nursery rhymes have gone and instead comes a new elevated ice cream era. Gather your friends to let go and embrace the moment to experience the party of the summer. This will be the ultimate destination to transform your summer staycation in style.
Start the summer as you mean to go on, and experience joy like never before with Häagen-Dazs.