This September, Maldon Salt is inviting food lovers across the UK to take part in its first-ever “Perfect Pyramid” challenge – with the chance to win an extraordinary, behind-the-scenes experience at its historic saltworks in Maldon, Essex.
From 15th September to 19th October, Maldon is turning what has become a shared obsession amongst its loyal social community – spotting and posting the biggest or most perfect pyramid flake – into a nationwide challenge with a money-can’t-buy prize. To enter, simply find the biggest or most perfect pyramid in your Maldon pack or tub, share an image of it, and you could be the very first Maldon fan to step inside the saltworks where these iconic flakes have been hand-harvested since 1882.
An Extraordinary Prize
The winner and a guest will unlock a unique, never-before-accessible experience that celebrates the heritage and craftsmanship behind Maldon Salt, a fourth-generation family business:
Exclusive tour of the historic saltworks
Hands-on salt raking with Maldon’s Master Saltmaker – using the same traditional techniques for over 140 years
A catered lunch – in the heart of Maldon
A bundle of Maldon goodies and exclusive merchandise
Travel expenses covered
This rare opportunity offers the chance to step into Maldon’s world, to see how nature and craftsmanship combine to create the unmistakable pyramid flakes that are loved by chefs and home cooks across the globe.
Celebrating Craft, Care and Magic
Every Maldon Salt flake is unique. Hand-crafted through a traditional process and shaped by nature, they embody four generations of expertise and passion.
While the brand, which has held a Royal Warrant since 2012, has evolved into a globally recognised name in the culinary world, the Maldon pyramid flake remains unchanged – a mark of quality loved by chefs and home cooks alike. These delicate, hand-harvested flakes deliver a satisfying crunch that melts on the palate, enhancing both the texture and flavour of any dish.
“Opening our doors for the very first time is a proud and special moment for us in our 140 year history” says Lucy Acton, Brand Manager, Maldon Salt. “For years, people have marvelled at our iconic pyramid flakes – which are unlike any other – and have shared their ‘perfect pyramids’ with us. Now we’re giving them the chance to turn the excitement and joy of these discoveries into an extraordinary prize, with the opportunity to see how these remarkable pyramid crystals are naturally crafted, up close. It’s a true celebration of the magic, care and craftsmanship behind every pinch of Maldon Sea Salt – and how something so small can elevate any dish into something extraordinary.”
How to Enter
Hunt for your biggest or most perfect Maldon pyramid flake.
Follow @MaldonSalt on Instagram or TikTok.
Share your discovery via a grid post or story on Instagram or TikTok (tagging @MaldonSalt), via DM, or through this form.
Each week, Maldon will showcase its favourite entries in a dedicated “Perfect Pyramid” Instagram carousel, with the ultimate winner announced on 26th October.
