12 Sep Kanwal Toor’s luxury jewellery brand to shine at LFW
by Tasha Turner
Shine Bright Like a Diamond is exactly what Kanwal Toor will be doing this Fashion Week or rather her luxury jewellery brand JADAU BY Kanwal Toor.
The TV Personality, Actress, Entrepreneur and Social Activist, UK-based Kanwal Toor combined her passion for fashion and jewellery to launch her own JADAU luxury jewellery range; JADAU by Kanwal Toor in late 2016. She will showcase her latest collection at Fashion Finest this London Fashion Week.
We had a little chat with her…
Q.Kanwal, tell us about your jewellery brand?
Jadau jewellery originated in Indo-Gangetic plains and has been practised for many centuries and is famously been worn by the Indian Royals. It is a complicated and intricate jewellery making process that involves embedding precious and semi-precious stones, gems, crystals and beads in gold.
Local artisans handcraft each individual piece using traditional JADAU techniques for my brand.
Each piece in the JADAU by Kanwal Toor collection has a unique journey and design process, from the initial concept to sketches and the final creation. Bespoke pieces can be made on request with each piece telling a unique story to its owner.
Q. What three words describe you?
Classy – Edgy – Fun
Q. How is the fashion industry changing?
There are two fashion scenes going on and evolving at the same time. Eastern & Western. Whilst the West is looking out for Eastern inspirations, the East is becoming more edgier and experimental.
Q. What are the biggest challenges in your career?
Like any other profession, competition is fierce. However, if you are focused and diligent nothing can stop you!
Q. What inspires you?
LIFE
Q. How did you get into being a jewellery designer?
LUCK and loads of hard work! However I have been involved in the fashion industry through various channels, including studying in Central Saint Martins and working with brands such as Vogue and Mercedes. Beauty pageants have been a big part of my life, winning the renowned Femina Miss India contest in 2001 and going on to represent my country in Miss International Pageant.
Q. What drives you?
Success!! Nothing succeeds like success!
Q. How has your personal life influenced your career?
My children inspire me daily. I strive to do better to be the right example for them!!
Q. What was your greatest success in the past few years?
Being a mum, being crowned Miss India (in that order).
Q. Do you have a Muse you wish you could see wearing your designs?
Cara Delevinge, she is edgy and classy at the same time!
Q. Do you have a story you are particularly fond of, from the early years of your career?
I started my career in India. And how the clients out there have NO BUDGET but have huge expectations from a campaign was funny and intriguing at the same time.
Q. What are your plans for the future?
Expansions and strategic branding. To grow organically and build relationships with our clients. We sell stories , not pieces.
Get you ticket here: http://www.fashionsfinest.com/tickets
Follow JADAU by Kanwal Toor:
https://www.jadau.co.uk/
Tweets by JADAUbyKanwal
https://www.instagram.com/jadau.co.uk/
https://www.facebook.com/JADAU.CO.UK
https://www.youtube.com/channel/UCt52ghheNsmSo60225TH0Cg
