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JoJo Siwa’s new perfume ‘Be You’ brings exciting competition to local primary school

24 Jul JoJo Siwa’s new perfume ‘Be You’ brings exciting competition to local primary school

On 20th July 2018, twelve children from St Joseph’s Primary School in South Woodham Ferrers were treated to an exclusive gift; American, teen-sensation JoJo Siwa’s new perfume, ‘Be You’. At an event celebrating the launch of an exciting competition, the floor outside St Joseph’s was stencilled with the starlet’s logo and

the children were gifted the perfume and an iconic JoJo Bow!

These children, selected at random, were given JoJo’s perfume to mark the beginning of a summer-long competition that is open to all children across Essex.

If you purchase a JoJo Siwa ‘Be You’ perfume from The Perfume Shop and send proof of purchase to the Instagram account @jojosiwabeauty, you will automatically be entered into a prize draw. The lucky winner will win a ‘Zookeeper Experience Day’ at Colchester Zoo; as they feed the animals and learn what it means to care for these often-endangered species, the winner will create unforgettable memories.

This prize reflects the invaluable message that this perfume carries, as the sweet scent brings to the UK a powerful and inspiring self-confidence campaign. It has been found that more than 61% of young girls aged 10-18 have low self-esteem and, in a day and age where young girls are constantly comparing themselves to Instagram models, this is becoming an increasingly concerning statistic. No matter their age or background, girls across the world are heavily influenced by these social media stars, and not always positively.

The campaign behind this perfume encourages girls of all ages to ‘Be You!’; we are all fabulously unique and this should be celebrated!