20 Feb Jo Malone London signs up with intu after pop-up store success
Aspirational beauty brand, Jo Malone London, has signed up with intu to open a 1,281 sq ft boutique at intu Lakeside following on from its pop-up store success.
Taking prime space near aspirational brands including Hugo Boss, MAC and Calvin Klein, the luxury retailer selling high-end fragrances and candles will open in May 2018. The brand will have access to intu Lakeside’s affluent catchment spanning the south east of England.
Jo Malone London opened their first pop-up store at intu Lakeside last year to give customers the chance to purchase and experience their products. Due to its success, they’ve signed for permanent space at the centre.