18 Apr Jo Malone CBE to teach BBC Maestro course on building a successful brand
Business leader and entrepreneur Jo Malone CBE is the latest name set to join BBC Maestro’s online platform of world-class experts. Her course will shine a spotlight on building a brand empire from scratch, marketing your product, adapting to market conditions, harnessing an entrepreneurial mindset, and leading a thriving team.
Jo grew her fragrance and cosmetics company, Jo Malone London, from nothing to an internationally renowned brand worth millions in just nine years. Her second company, Jo Loves, launched in 2011 to continue her legacy of innovation in the cosmetics field. Her entrepreneurship earned her a CBE in 2018, but unlike many at the top of the luxury market, her story begins in a South London council house. She left school at 15 to support her family and trained herself to be determined, astute and creative – building the mindset of an entrepreneur. Having fought poverty, mental health issues, and even cancer, Jo beat the odds to create two hugely successful companies. Now, she wants to share her knowledge and story with you on her BBC Maestro online course.
“The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity” – Jo Malone CBE.
Bitesize lessons will delve into the nuances of starting, developing and marketing a brand, as well as how to overcome the obstacles you’ll face as a business leader. It doesn’t matter if you’re starting with nothing or stuck at the top of a struggling company – Jo is here to prove that anybody can thrive in business and build a brand empire loved and respected across the globe – and she’ll show you how it’s done, step by step.
“We are beyond excited to welcome Jo Malone CBE to BBC Maestro. Her grit, ambition, and imagination are the perfect recipe to lead aspiring entrepreneurs on the path to success. The invaluable advice in her online course should provide anyone with the skills and attitude they need to build a brand empire of their own.” – Michael Levine, CEO at BBC Maestro.
Jo’s course will launch on bbcmaestro.com later this year, joining the wide range of in-depth courses beautifully filmed in 4K. BBC Maestro offers the unique opportunity to learn from the greatest experts from any device, at home or on the go. You can buy an individual course for £79 or access everything with a £120 annual subscription.
