04 Mar Investing in Google vs. Apple: Which is the better option?
If you’re trying to choose between investing in Google or Apple, you should consider their financial health, market performance, and growth prospects.
While Google displays stronger valuation metrics and strong growth, Apple boasts profitability and solid brand value. However, both pose their risks. In this article, we’ll be discussing which stock is the better choice to invest in.
Market capitalisation
Since Apple was founded, the company has grown by leaps and bounds, becoming one of the most valuable companies in the world.
With origins in the PC industry, Apple soon created other products in the consumer electronics market. Today, the iPhone is the most profitable Apple product and is used by more than 1.46 billion people worldwide.
Google is renowned for being an unrivalled online titan and the undisputed leader in the global online search market. Offering digital products, online advertising services, and cloud computing and software, Google continues to broaden its portfolio to compete with other major tech giants.
Growth prospects
Google’s parent company, Alphabet, has reported growth in financials, with its quarterly revenue (Q4) coming in at $86.3bn. Earnings totalled $1.64 per share, exceeding original estimates.
However, the tech giant has underperformed in advertising, seeing its first dip in ad revenue since the start of the pandemic. However, with increasing investment in AI, experts remain optimistic about the company’s overall financials.
Apple also exceeded expectations, delivering an overallrevenue of $119.6bn. But, its stock experienced a more than 2% drop due to decreased sales in China, Apple’s third-largest market.
Regardless, Apple remained strong in North American and European markets, surpassing anticipated sales and reaching $69.7bn.
Brand value and profitability
Brand value doesn’t always equate to strong profitability. While Apple remains the second most profitable company in the world, other companies with a strong brand presence, like Google, rank lower in terms of net income.
Tech companies are typically ranked as the most valuable brands in the world. Brand value refers to a combination of financial information, how the brand determines consumer choice, and their overall strength in the market.
Investment online
It’s easy to start stock trading Google and Apple stocks. You can buy shares when you open a brokerage account with leading brokers and trading platforms. Whether you’re a seasoned trader or a complete beginner with stock market-based investments, placing a trade into these tech giants is huge.
Stockbroking is a competitive market place and you should do enough research to understand the risks involved. Both Google and Apple stocks are traded on the Nasdaq exchange. If you’re starting or brushing up on your skills, trading platforms can help you make smarter decisions about your finances.
