‘Impossible’ inventions created for Christmas shoppers at intu Lakeside

27 Nov ‘Impossible’ inventions created for Christmas shoppers at intu Lakeside

Some of Britain’s most ingenious inventors have joined with intu, owner of some of the UK’s largest and most popular shopping centres, to create ‘impossible-to-buy’ gifts for this year’s Christmas wish lists. The impossible gifts include Willy Wonka style sweets that taste like Christmas dinner and turning people into LEGO® characters.

Following research by the shopping centre owner revealing that one in ten parents (11 per cent) have at least one ‘impossible’ gift to find this Christmas, it has selected five great British inventors to work with and create truly impossible gifts. The gifts will then be won by shoppers in the run up to Christmas.

Other weird and wonderful inventions available for intu shoppers to win this Christmas include a dress that turns its wearer into a princess at the pull of a string, a real fairy house sprinkled with fairy dust and the opportunity to be turned into a comic book star by the artist behind Dennis the Menace.

The research revealed that Christmas shoppers in Essex will spend 25 hours searching for the perfect presents this year, walking 28 miles in the process.

According to the research, the average Brit will spend £425 on Christmas presents this year, up just under one per cent on last year. One in three (32 per cent) say they don’t always find the perfect gift, with socks the most common last resort Christmas present. 14 per cent of people in Essex say they will have all their presents wrapped by the beginning of December.