HSL Chairs, the family-run comfort furniture specialist, has announced the opening of its new showroom in Thurrock at Lakeside, expanding its UK retail presence and bringing its handcrafted seating and personalised service to the local area.
At the heart of every HSL design is the brand’s unique approach to comfort, shaped by decades of expertise in ergonomics and wellbeing. HSL’s Clever Comfort® design principles, including its sevenpoint seating system, are carefully engineered to provide the right levels of support for the back, neck and lumbar area, helping promote better posture and everyday comfort. These principles are grounded in proven ergonomic science and are designed to support customers’ longterm wellbeing as well as immediate comfort. At the new Thurrock showroom, customers can benefit from a free sevenpoint seating assessment, offering expert guidance to help identify the chair best suited to their individual needs. The showroom also features an extensive range of furniture to suit a wide variety of lifestyles and preferences, alongside incredible partner brands including Himolla, Stressless, ercol and Hypnos, giving customers access to both specialist comfort solutions and premium design.
Designed with customer experience in mind, the Lakeside showroom offers a welcoming, thoughtfully designed space where customers can explore HSL’s range of chairs, sofas and beds. Visitors can benefit from one-to-one guidance from trained Comfort Specialists, helping them find furniture solutions tailored to their individual needs.
For more than 55 years, HSL Chairs has specialised in handcrafted furniture designed to support comfort, independence and everyday wellbeing. This commitment continues in the new Thurrock showroom, where customers can access exclusive chair fitting services to ensure optimal support and comfort. Each piece is available in a wide selection of fabrics and leathers, ranging from practical everyday options to more luxurious finishes.
HSL furniture is approved by the company’s in-house Occupational Therapist, Julie Jennings, and developed using research and scientific principles to support posture and long-term wellbeing. Further information on HSL’s approach can be found at www.hslchairs.com/why-hsl/backed-by-science.
Ben Waters, CEO of HSL Chairs, said:
“The opening of our new Lakeside showroom is an exciting moment for us and for customers in Thurrock. We’ve created a beautifully designed space that presents our furniture at its very best and puts the customer experience first. It will be the best place for customers to find truly superior furniture which is backed by science, personalised comfort, and supported by expert guidance. As our 61st showroom, it also highlights the continued expansion of our showroom portfolio, with further openings planned.”
The Thurrock showroom forms part of HSL’s ongoing commitment to offering customers a relaxed, supportive environment in which to experience comfort furniture in person, supported by knowledgeable teams and personalised service.
Customers are invited to visit the new Lakeside showroom to explore the range and experience comfort, crafted with care.
