11 Jul Heritage Customs and Nieuwenhuijse Group forge strategic partnership, expanding Heritage Customs
Heritage Customs, a renowned name in the Land Rover Defender customization industry, and the Nieuwenhuijse Group, owner of leading Volvo dealers and MAX’S Mobility, are delighted to announce their new partnership aimed at further enhancing and growing the Heritage Customs concept globally.
This strategic alliance, effective July 1st 2023, is set to solidify the Nieuwenhuijse Group’s position in the ever-growing luxury customization market whilst at the same time expanding the scope and offerings of Heritage Customs in Europe and further.
The new home of Heritage Customs is on the top floor of the MAX’S Mobility building situated in Apeldoorn, a central location in the Netherlands. The new location will function as HQ of Heritage Customs too – with a host of cars, materials and Magic Metal applications on display.
The partnership between Heritage Customs and the Nieuwenhuijse Group brings together two industry leaders, each renowned for their exceptional unwavering commitment to delivering premium products. By leveraging their respective strengths, the collaboration aims to create an even better experience for discerning customers seeking personalized and exclusive automotive enhancements.
A bright future for Heritage Customs
Jan-Pieter Kroezen, co-owner of Heritage Customs, expressed his enthusiasm about the venture:
“Through the collaboration with the Nieuwenhuijse Group Heritage Customs can take a significant step forward in our pursuit of excellence in the high-end aftermarket products market. We can expand our expertise and our market share in forged wheels, tailored leather upholstery, and Magic Metal applications. We are confident that together we will be able to create truly remarkable automotive experiences for our growing audience.”
Jelle Nijman, Technical Director and board member of the Nieuwenhuijse Group, about the sentiment:
“By combining the strengths of Heritage Customs and the Nieuwenhuijse Group, we can push boundaries and introduce new solutions in the luxury customization segment. Especially with a focus on new mobility solutions and electric cars. Our shared commitment to quality and craftsmanship will undoubtedly resonate with our clientele.”
Niels van Roij, co-owner of Heritage Customs, about the new collaboration:
“We are thrilled to join forces with the Nieuwenhuijse Group and take Heritage Customs to new heights, This partnership will allow us to expand our range of bespoke exterior and interior parts beyond the Land Rover and Range Rover brands, offering more clients world wide an unparalleled level of automotive design customization and exclusivity.”
Frank Moormann, Commercial Director and board member of the Nieuwenhuijse Group, concluded:
“This partnership marks an exciting new chapter for both Heritage Customs and the Nieuwenhuijse Group. With obtaining our stake in this company we set yet another step towards a broader business model for our company. Together, we are confident that we can meet the evolving demands of the luxury automotive market and provide customers worldwide with truly exceptional products and services.”
