03 May eveSleep launch interactive experience ‘Bed Battle: Team Firm vs Team Soft’ to help Brits determine which mattress is right for them
One in four adults prefer it firm in the bedroom – when it comes to mattresses, at least.
A study of 2,000 adults revealed 28 per cent thought they’d prefer a firm mattress only to realise they need something softer.
And 23 per cent are currently sleeping on a mattress they’re not totally happy with.
To help people from making the wrong decision when choosing a mattress, online mattress maker eveSleep has created a fun, updated version of the children’s classic ‘The Princess and the Pea’.
At a pop-up event, they created two stacks of mattresses – with one hiding a giant size pea underneath.
Consumers were put to the test to see if they were sensitive sleepers and could uncover the hidden pea whilst lying on a stack of mattresses.
Lisa Richards, Head of Marketing for eveSleep, which commissioned the research to launch wunderflip, its double-sided adaptive comfort range, said: “Sleep isn’t just a luxury, it’s a necessity for a healthy life – the right mattress is your partner in achieving that rejuvenating rest.
“It’s about finding the perfect balance of support and comfort to ensure you wake up every morning feeling refreshed and ready to take on the world.
“Your mattress plays a crucial role in the quality of your sleep, affecting everything from your mood to your productivity the next day. That’s why we’ve created the wunderflip to help keen snoozers make the right comfort choice when shopping online, giving the customer a choice of two different comfort ratings so there will be one that suits the individual when they receive the mattress at home.”
The study also revealed that of those who don’t like their current mattress, 43 per cent said it causes them more discomfort than it does relief and sleeping on an unsuitable mattress is most likely to lead to pain in the lower back (56 per cent) or the neck (36 per cent).
While 27 per cent will feel the strain across the shoulders, and 14 per cent will even report pain in their legs.
More than a quarter (26 per cent) even admit the quality of their mattress will ‘very much’ impact their mood on any given morning.
And 69 per cent admit they have trouble falling asleep regularly.
Lisa Richards added: “You might not know what you want, until you’ve tested a few different mattresses, which can be tricky especially if you’re buying it online.
“That’s why we’re inviting people along to find out whether they’re a ‘firm’ or ‘soft’ sleeper by experiencing both sides of our mattress range to help people avoid an expensive mistake.”
“Bed Battle: Team Firm vs Team Soft” will be open for business at Gallery@Oxo, Southbank, Thursday 2nd May to Sunday 5th May 2024.
The experience is free to attend and is open to all ages but children must be accompanied by an adult.
Location: Gallery@Oxo, Barge House St, London SE1 9PH
Dates: Thursday 2nd May to Sunday 5th May 2024
Times: 2pm to 6pm (2nd May) and 11am to 6pm (3rd to 5th May)
The new eveSleep wunderflip, the double-sided adaptive comfort mattress range, is available to purchase on the eveSleep website and includes a 200-night warranty.
