09 May Dr. Oetker Ristorante launches new vegan pizza
Dr. Oetker Ristorante Vegan Pepperoni-Salame joins Dr. Oetker’s pizza portfolio as they continue to grow their dietary and lifestyle ranges.
The latest addition follows the success of the Dr. Oetker Ristorante Vegan Margherita Pomodori, launched in 2021, which was the brand’s first vegan pizza.
Since its launch, the Dr. Oetker Ristorante Vegan Margherita Pomodori has become the most valuable vegan frozen pizza product in the category and is worth over £2 million as of February 2023.
The new flavour puts a vegan spin on the brand’s classic Italian-style pizza. Combining a thin and crispy Ristorante crust with the signature passata, dairy free mozzarella and delicious vegan pepperoni-salame.
Paula Wyatt, Head of Marketing at Dr. Oetker Ristorante, said: “Our first vegan pizza has been a huge success within the category since its launch in 2021, so we’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian.
“We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”
The Ristorante Vegan Pepperoni-Salame pizza will be available to purchase at Tesco, in store and online from 15th May 2023. A taste of Italian sunshine for everyone, just in time for summer!
