06 Mar Coronavirus Hand Sanitisers Selling for More than 5000% RRP Online
Retailers’ own brand hand sanitisers are being sold online for up to 5000% more than their original price thanks to the coronavirus outbreak.
Liberty Marketing analysed the UK’s biggest supermarkets and health stores to see how much more own brand hand sanitisers are being sold for on eBay than in store. The results are displayed in this table.
The research found that eBay users who are selling Lidl’s own brand hand sanitisers, Cien Antibacterial Hand Gel (50ml), are benefiting the most, listing the product for £29.99, a 5000% increase in comparison to the RRP of 49p.
However, those that are listing Tesco’s own hand sanitisers are still making a 1100% profit, despite it being the lowest percentage increase out of them all. The Tesco Health Antibacterial Hand Gel (50ml) is just 75p in store and is now selling at £9 on eBay.
Other supermarkets included in the research include Asda with a 2629% increase and Morrisons with a 1400% increase, while Sainsbury’s did not sell their own brand.
However, health and beauty retailers were also analysed including Savers with a percentage increase of 2525%, Boots with an increase of 1899% and Superdrug with an increase of 1538%.
