03 Sep Chelmsford’s ‘FOR YOU’ campaign launch – a fun day for all
The ‘Chelmsford For You’ launch event, delivered by One Chelmsford BID and associating partners, took place on Saturday 31st August. The day proved to be a great success with an extended offering of music, entertainment and activities throughout the city centre.
The launch event was the pinnacle of a strategic and bold marketing campaign – ‘FOR YOU’ – aimed to put the city of Chelmsford firmly on the map as a vibrant, business, retail, leisure and cultural destination.
The lead up to the event was fed through a regular drip of teaser adverts, publicity, media coverage and active social media campaigns.
The ‘FOR YOU’ campaign introduces residents and visitors alike, to a new brand and logo that will be adopted by all the contributing partners and enterprises on all future Chelmsford marketing and publicity.
Chelmsford’s BID Manager, Mike Wray comments, ‘We have been very encouraged by people’s reaction to both the launch event and the overall campaign itself – it proves that there is an appetite to raise the profile of Chelmsford and celebrate all the great things about our city. ‘For You’ is very much an on-going campaign and we can promise many more Chelmsford focussed events and initiatives along the way – all geared to showcasing everything positive Chelmsford has to offer.’
To keep up to date with the ‘FOR YOU’ campaign and to discover what’s happening next in Chelmsford follow @chelmsfordforyou on Facebook, Instagram and Twitter or visit the new online Chelmsford hub https://chelmsfordforyou.co.uk/
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