18 Aug A candid chat with Priya Jangda, the local designer to watch
by Tasha Turner
With London Fashion Week approaching fast the buzz of the fashion-crazed is beginning to take over the city.
London’s fashion landscape is increasingly becoming homogenous enter Quillattire, a brand that epitomises the London street style and vibe as we have come to love it.
We spoke to Priya Jangda, the designer behind Quillattire, an aspirational, slick and contemporary streetwear for men and women.
‘Quillattire‘ represents the youth, individual style, a voice, expression by some that do not have the confidence to express themselves. The motto of the label ‘I am who I am. Your approval is not needed”. A loud and retro streetwear brand for women, that allows women to be cool, relaxed and not refine themselves to dress in the way society wants them to.
1. What three traits define you?
Positive, Ambitious, Passionate
2. How is the fashion industry evolving?
The pace of fashion is speeding up with social media evolving and everything being a click of the finger away. People want the freshest clothes, clothes that no one else is wearing. Independent brands are what people want, high street fashion is becoming boring as it’s not unique.
3. What are the biggest challenges in your career?
Being a one man band, it’s hard work doing everything from admin to designing to marketing but on the upside, I am learning heaps and applying everything to my brand.
4. What can we expect from you/your brand throughout the rest of 2017?
This is only the beginning which is always the toughest part, ‘Quillattire’ is getting warmed up to bring the world its sharpest and most stylish unisex streetwear.
5. Where does your inspiration come from?
I was always told from a young age I was not good enough to be a designer nor did I look the part. I was an under-confident tom boy.
I was put down quite a lot growing up, but I wanted to prove to myself that I could be a designer and break all these biased and negative comments. I also wanted to make my parents proud of me.
I decided I needed to do something creative even for free so I started to style part time helping a friend who was a videographer I did this along side a full-time job, I used to work until the early hours to juggle everything and in the end after hustling and trying my hardest to land a designer job- I had done it, I believed in myself and had become a designer!
6. How did you get into being a fashion designer?
I have always been creative and loved watching hip hop artists in music videos wearing cool, colourful clothes.
I thought to myself one day if I do not style them I will dress them with my designs which are something that is on my to be achieved list.
7. What motivates you?
I have worked in the fashion industry for over 8 years, I had an itch to design what i believed in rather than for specific customers for different brands.
I wanted to achieve something for myself and make a difference. I have always been a tomboy and always been the odd one out, I wanted to design clothes that were ‘boyish’ but super stylish for females who did not want to follow what society aspects them to wear. The motto of the brand is ‘I AM WHO I AM. YOUR APPROVAL IS NOT NEEDED.’
‘Quillattire’ represents the youth, individual style, a voice, expression by some that do not have the confidence to express themselves.
This is something I went through and I want to help make a change through my creativity