17 Oct Budweiser announces first ever official FIFA World Cup™ football ‘night out’ experience in the heart of London
This winter, Budweiser is hosting the ultimate FIFA World Cup™ fan viewing experience in the heart of London – a unique fusion of football and clubbing. The events will be the only International FIFA Fan FestivalTM in Europe, bringing together fans for a series of football nights out like no other. Budweiser – the official beer of the England football team – becomes the first FIFA Commercial Affiliate to host International FIFA Fan Festival™ events in six cities around the world together with sister brands Corona and Brahma: London, Mexico City, Rio de Janeiro, São Paulo, Seoul, and Dubai.
Brought to life by Budweiser’s experiential arm, BudX, the events will be complete with 4D immersive sounds from the stadium, giant LED screens, sets from internationally acclaimed DJs including Joel Corry, and MC appearances from ex-England footballer legends including David Seaman and Fara Williams. The experiences are designed to be the closest fans can get to the FIFA World Cup’s electric atmosphere.
Kicking off from the 21st November, Budweiser – official beer sponsor of the FIFA World Cup™ – is hosting the ultimate football parties across four England matches, hosted at Tottenham Court Road’s hottest new venue, HERE at Outernet.
As expected from the International FIFA Fan FestivalTM, the state-of-the-art entertainment and hospitality venue promises an unparalleled viewing experience. England fans can watch the team they love play on giant LED screens while 4D audio will bring the immersive sounds from the stadiums directly into the venue.
Bringing the hottest events to life since 2017, BudX is Budweiser’s experiential arm committed to creating culturally relevant experiences which bring together all elements of popular culture including music, art, technology, fashion and football.
For eager fans looking to get in on the action, pre-sale tickets are available from 10am on Wednesday 19th October with general release tickets live from 2pm the same day. Tickets will be available at Budweiser.co.uk/FIFAFanFestival.
Tickets are available for fans of legal drinking age and start from £35pp and include a free Budweiser beer and official Budweiser FIFA World Cup™ merchandise. VIP packages are also available from £65pp, which include meet and greets with ex-England professional footballers.
With events running throughout England’s FIFA World Cup™ campaign, there are plenty of opportunities for fans to immerse themselves in the ultimate football viewing experience.
BudX FIFA Fan FestivalTM Match Viewing Events Schedule:
England V Iran: 1pm, Monday 21st November
England V USA: 7pm, Friday 25th November
England V Wales: 7pm, Tuesday 29th November
Round of 16 Match: 3pm, Saturday 3rd Dec OR 7pm, Sunday 4th Dec (TBC)
Diya Munir, Experiential & Sponsorships Manager at Budweiser/BudX, commented, “This will be an immersive FIFA World Cup™ viewing experience like no other. We’ll be bringing all the anticipation, camaraderie, heartbreak and elation of the FIFA World Cup™ straight from Qatar to the heart of London.
“By combining top of the range 4D audio technology and giant LED screens, alongside huge names in music and football, fans will be treated to an unforgettable night out and unparalleled match viewing experience.”
Fans can get their hands on tickets at Budweiser.co.uk/FIFAFanFestival from Tuesday and can keep their eyes peeled over the coming weeks for further announcements on the full music line-up and appearances from ex-England football legends.
