06 Sep Brits in East of England protect their beloved pet over themselves
Brits in the East of England are more likely to protect their pet than themselves, according to new research by Zurich UK.
The bond between a pet and its owner is certainly a special one, as adults in the East of England insure 1 million of their beloved companions. Whereas 94% of East of England adults are not protected should they unexpectedly lose their income due to an accident, sickness or become unemployed.
Just about 280,000 people have income protection and over 330,000 have critical illness cover.
The research of more than 2,000 UK adults from YouGov, found that over a fifth (22%) of East of England adults have pet insurance, whereas only 6% have income protection cover and 7% have a critical illness policy.
Despite the nation choosing to insure their furry friends over themselves, over a quarter of East of England adults are preparing for the worst by having a life insurance policy – equating to over 1.3 million people