18 Jul 52% of the nation have NO physical photographic record of their summer holiday highlights
As Boris Johnson has now set out government plans to allow for international travel for those who are fully vaccinated, holidays will be back on this summer – with data by the BBC revealing today that bookings surged overnight. On July 19th, a summer like never before will be here. Seeing loved ones with no limits on social contact, meeting indoors in a group, attending live music events and of course, travelling abroad. Following this, PastBook – a global photo book service – are now asking the nation, how will you document your monumental summer?
Previously, family photo albums grew thick with memories of our summer holidays, friends and loved ones. Yet with data by PastBook revealing that 52% of the nation don’t own any physical copies of their favourite photos, our physical photographic record of these moments are now being lost, as social media now makes these moments easier than ever before to document.
Unlike the childhood photo albums that our parents would break out in social gatherings – now, we can possess well-curated, stylistic logs of our most memorable summer holidays. Transforming our most unforgettable years in living memory into an image-based memoir preserved forever is PastBook, a unique instant photo book service. Using sophisticated technology, PastBook automatically creates a photo book of users’ best Instagram, Facebook, Dropbox, Flickr, Picasa, computer, phone, or tablet photos captured over the past year, and instantly arranges them into a high-quality photo book.
Wouter Staatsen, CEO of PastBook, discusses the value of preserving physical photos in the digital age:
“Over the last year, where we have faced social distancing, self-isolation and lockdown, our social media accounts have been flooded with images of banana bread, masks and socially distanced walks. Yet with Boris Jonson now announcing that all lockdown restrictions will be lifted from July 19, PastBook is encouraging the nation to capture and share their experiences of this monumental summer.
Whatever you might have planned this July 19th – whether it is spending time with loved ones or travelling internationally- we want the nation to share these moments on their social media accounts to highlight that life has once again begun. With the nation capturing their summer holiday highlights, we will all have a digital photo album of our most summer, one which we can look back on in years to come. At PastBook, we create well-curated, stylistic logs of these social accounts. At PastBook, we create well-curated, stylistic logs of these social accounts and turn them into image-based memoirs – preserved forever. As such, we can now all rediscovering the nostalgia that a physical photo can bring.”
