24 May 1 in 2 Gen Zs don’t know how to stop their bad habits while working or studying
A new survey from EXTRA® has revealed that 82% of Gen Z Brits engage in bad habits when procrastinating from tasks such as studying, including chewing on their pens. Wanting to show students that there are better things to chew on
during those study sessions, EXTRA® has officially launched a brand-new Pen Amnesty, swopping chewed pens for EXTRA® gum.
The survey also found that getting distracted by social media, snacking and doodle drawing are just a few of the inefficient habits that Brits take on when studying or working, with almost a quarter of respondents admitting
to accidentally chewing on someone else’s pen when trying to concentrate.
Alongside this, a whopping 41% claimed they don’t know how to stop their bad concentration habits. With 1 in 5 Gen Zs feeling embarrassed about their bad habits including pen chewing, the team at EXTRA® has taken matters into their
own hands.
Commenting on the benefits of chewing gum when it comes to making the most of those studying moments, Dr Zoe Williams, NHS medic and TV doctor, says: “Staying focused for longer periods of time can be a difficult task to navigate
for some students during study sessions or when gearing up for exam season. Therefore, replacing old habits such as chewing your pen with chewing gum, really would be a no brainer – over a third of our survey respondents can’t work or study without it.”
Hannah Lee, Senior Brand Manager, EXTRA® said “At EXTRA®, we want to help people kick bad study habits, starting with the most annoying of them all – chewing your pen. We all know how stressful studying can be, but chewing your
pen isn’t the answer. There are more enjoyable habits to adopt, like chewing gum. EXTRA® gives you a much-needed moment of refreshment whilst studying, so swap out your chewed pens for a tastier habit with EXTRA®.”
EXTRA® recently debuted its first Pen Amnesty at University of Greenwich in London, which invited students to trade in their old, chewed pens for a pack of gum. The pen amnesty comes as half of Gen Z say they chew gum whilst studying.
The survey was conducted by Mars Wrigley in partnership with 72Point/One Poll, surveying 2000 people. The survey went live on 12.04.2023 and was completed on 17.04.2023.
